“I Love American Pistachios” Social Media Blitz in China

The use of short videos in social media is a growing trend, and they are especially popular in China. To raise awareness of the benefits of pistachios for women with gestational diabetes, APG created a miniseries titled, “I Love American Pistachios,” using short videos. The storyline is about a couple who meets, falls in love, marries, gets pregnant and has a healthy baby--all thanks to American pistachios. Each video promotes American pistachios as the perfect gift for love, a healthy pregnancy and a happy family. More than 17 million Chinese consumers viewed APG’s “I Love American Pistachios” social media blitz.

 

Click Here to view the entertaining videos

Latest News

Friday, October 11, 2019

American Pistachio Growers collaborated with M99 Beer, a popular craft beer sold in eight retail stores in Chengdu and Chongqing, China. The perfect pairing of American pistachios and M99 beer was celebrated through journalist events in each city to help spread the word. Ms. Li Li, Commissioner of the U.S.

Friday, October 11, 2019

American Pistachio Growers’ continued goal is to increase awareness of the health and fitness benefits of American pistachios for mothers-to-be who have gestational diabetes. To this end, a series of digital advertisements appeared on three of China’s popular maternal websites. 

 

Sunday, February 24, 2019
Nearly 8,000 runners received a sample pack of pistachios in their goody bags in Italy’s Napoli Marathon in Naples, February 24 and Germany’s Bramfelder Winter Running Series, January 20 and February 17.