American Pistachio Growers collaborated with M99 Beer, a popular craft beer sold in eight retail stores in Chengdu and Chongqing, China. The perfect pairing of American pistachios and M99 beer was celebrated through journalist events in each city to help spread the word. Ms. Li Li, Commissioner of the U.S.
American Pistachio Growers’ continued goal is to increase awareness of the health and ﬁtness beneﬁts of American pistachios for mothers-to-be who have gestational diabetes. To this end, a series of digital advertisements appeared on three of China’s popular maternal websites.
Nearly 8,000 runners received a sample pack of pistachios in their goody bags in Italy’s Napoli Marathon in Naples, February 24 and Germany’s Bramfelder Winter Running Series, January 20 and February 17.
In February, more than 230 Italian journalist students attended a presentation by APG nutrition expert, Dr. Martina Donegani, regarding the research findings that earned pistachios a “Super Food Status.”
On January 11, APG nutritionist Dr. Sheng Ge, Deputy Director of the Institute of Nutrition and Health Foods, in Shanghai Tongji University Hospital, and Dr. Hongwei Guo, Director General of Shanghai Nutrition Society, collaborated on a presentation given to 120 nutrition professionals.