APG teamed up with their athlete ambassador, professional British soccer player, Jesse Lingard, for a Social Media Giveaway of a year's supply of American pistachios and an autographed jersey signed by Jesse.
During the month of November, APG held a series of "Virtual Harvest Tour and Chef Cook-Alongs" to raise consumer awareness of the food versatility of pistachios as families are preparing meals at home during the COVID-19 pandemic and focusing on holiday meal planning.
American Pistachio Growers collaborated with M99 Beer, a popular craft beer sold in eight retail stores in Chengdu and Chongqing, China. The perfect pairing of American pistachios and M99 beer was celebrated through journalist events in each city to help spread the word. Ms. Li Li, Commissioner of the U.S.
American Pistachio Growers’ continued goal is to increase awareness of the health and ﬁtness beneﬁts of American pistachios for mothers-to-be who have gestational diabetes. To this end, a series of digital advertisements appeared on three of China’s popular maternal websites.
Nearly 8,000 runners received a sample pack of pistachios in their goody bags in Italy’s Napoli Marathon in Naples, February 24 and Germany’s Bramfelder Winter Running Series, January 20 and February 17.