Football fans take their sport seriously: Lucky jersey; game-day war paint; favorite seats; and must-have pistachios.

From April through May, five of China's leading websites for expecting moms featured a microsite (web page) dedicated to American pistachios.

From March 23 to April 24, Trends Health online magazine invited mothers-to-be to share photos of them and pistachios or their favorite pistachio recipes on Trends Health Weibo page.

APG Sample Packs refueled cyclists at two German Cycling Camps.

In the U.S., American pistachios were featured on a nationally syndicated morning show, Coffee with America, with lifestyle consumer trends expert Merilee Kern.

In Germany, American Pistachio Growers participated in #HamburgPressDay, an annual event for journalists and bloggers representing Hamburg's leading sports and outdoor publications.

In Italy, APG held a press luncheon with their nutrition expert, Evelina Flachi, and fitness trainers, Thiago and Katia, from Italy's FixFit YouTube channel, to promote the benefits of pistachios for active lifestyles.

APG participated at nutrition conferences in the U.S. and France to share the latest research on the nutritional benefits of pistachios to influential dietitians and nutritionists in the area of sport nutrition, as well as health and wellness.

American Pistachios Growers took part in the Super Bowl festivities with a "Shockingly Healthy Pistachios" social media blitz.

APG's next iteration of the "Power of Pistachios" campaign, "The Snack for Those Who Don't Snack," is appearing in health and lifestyle publications.

On March 5, APG held a media event in Hangzhou, China, with nutrition expert, Dr. Sheng Ge.

APG kicked off the new year with a media road tour to promote American pistachios to France's leading health, fitness and lifestyle publications.