German Sampling Events

Germany's APG nutrition expert, Dr. Wiebke Elsner, broadcasted American pistachios' health and fitness message through radio and television interviews.

APG teamed up with their athlete ambassador, professional British soccer player, Jesse Lingard, for a Social Media Giveaway of a year's supply of American pistachios and an autographed jersey signed by Jesse.

During the month of November, APG held a series of "Virtual Harvest Tour and Chef Cook-Alongs" to raise consumer awareness of the food versatility of pistachios as families are preparing meals at home during the COVID-19 pandemic and focusing on holiday meal planning.