Popular Websites IN China Host Expecting Mothers Promotion

From April through May, five of China's leading websites for expecting moms featured a microsite (web page) dedicated to American pistachios. Each site included articles and short videos about pistachio nutrition for expecting moms. Also included were banners and advertisements promoting the health benefits of American pistachios. The promotion reached over 25 million expecting moms.

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Jesse Lingard
Social Giveaway with Jesse Lingard
Monday, February 1, 2021
APG teamed up with their athlete ambassador, professional British soccer player, Jesse Lingard, for a Social Media Giveaway of a year's supply of American pistachios and an autographed jersey signed by Jesse.
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American pistachos
Virtual Global Harvest Tour and Chef Cook-Alongs
Monday, February 1, 2021
During the month of November, APG held a series of "Virtual Harvest Tour and Chef Cook-Alongs" to raise consumer awareness of the food versatility of pistachios as families are preparing meals at home during the COVID-19 pandemic and focusing on holiday meal planning.
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