Cheers to American Pistachios and M99 Craft Beer

American Pistachio Growers collaborated with M99 Beer, a popular craft beer sold in eight retail stores in Chengdu and Chongqing, China. The perfect pairing of American pistachios and M99 beer was celebrated through journalist events in each city to help spread the word. Ms. Li Li, Commissioner of the U.S. Department of Agriculture (USDA) Trading Office in China, joined thirty-five journalists who attended the kick-off events. Then, from August 2-17, customers who ordered M99 beer were served a free tasting of American pistachios and given the option to buy packages of pistachios to snack on with their beer. Because the customers loved the pistachios, M99 Beer decided to permanently sell the brands with American pistachios in their eight stores.

M99 Beer

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Friday, October 11, 2019

American Pistachio Growers’ continued goal is to increase awareness of the health and fitness benefits of American pistachios for mothers-to-be who have gestational diabetes. To this end, a series of digital advertisements appeared on three of China’s popular maternal websites. 

 

Sunday, February 24, 2019
Nearly 8,000 runners received a sample pack of pistachios in their goody bags in Italy’s Napoli Marathon in Naples, February 24 and Germany’s Bramfelder Winter Running Series, January 20 and February 17.
Friday, February 1, 2019
In February, more than 230 Italian journalist students attended a presentation by APG nutrition expert, Dr. Martina Donegani, regarding the research findings that earned pistachios a “Super Food Status.”