Instagram Tour

In Germany, from January to February, APG’s “Health Nut” spokesperson and fashion photographer Jan-Ole Hoffman shared his weight-loss story on Instagram. Multiples times a week, Jan-Ole posted messages about his daily workouts and diet, sharing healthy snacks and recipes with pistachios. The goal of the campaign? Use a real-life testimonial to reach and persuade a large audience of consumers regarding the health and fitness benefits of American pistachios.

Jan Ole Instagram Tour

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Friday, October 11, 2019

American Pistachio Growers collaborated with M99 Beer, a popular craft beer sold in eight retail stores in Chengdu and Chongqing, China. The perfect pairing of American pistachios and M99 beer was celebrated through journalist events in each city to help spread the word. Ms. Li Li, Commissioner of the U.S.

Friday, October 11, 2019

American Pistachio Growers’ continued goal is to increase awareness of the health and fitness benefits of American pistachios for mothers-to-be who have gestational diabetes. To this end, a series of digital advertisements appeared on three of China’s popular maternal websites. 

 

Sunday, February 24, 2019
Nearly 8,000 runners received a sample pack of pistachios in their goody bags in Italy’s Napoli Marathon in Naples, February 24 and Germany’s Bramfelder Winter Running Series, January 20 and February 17.