World Pistachio Day In Spain

APG celebrated World Pistachio Day, in Spain, with the promotion of their new campaign, “The Snack for Those Who Don’t Snack.” During the month of February, a campaign banner was displayed on a stairway of the underground subway entrance near the Plaza Catalunya Central Station of Barcelona, while four city busses, with a campaign wrap, traveled the main avenues of Barcelona. On World Pistachio Day, February 26, more than 4,700 sample bags of pistachios were given to subway riders, near the stairway.

More than 14 million consumers viewed APG’s new campaign “The Snack for Those Who Don’t Snack” in Spain.