Sampling Events
Nearly 8,000 runners received a sample pack of pistachios in their goody bags in Italy’s Napoli Marathon in Naples, February 24 and Germany’s Bramfelder Winter Running Series, January 20 and February 17. Race participants, journalists and spectators viewed the American Pistachio Growers logo on pre-promotional materials, such as the event’s website and social media platforms.

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In an exclusive interview with The Business Guardian (TBG), Sumit Saran is the Director of SS Associates, an international food marketin